I’ve been a fan and student of the nightclub industry for many years, having spent 3 years working on a concept that one day I will open. I often see nightclubs open, then close, then another open, then close. There needs to be some switch in investor’s heads that goes off to trigger them not to reopen a club in a failed location, IT DOESN’T WORK! On Scottsdale and Shea, a pizza restaurant went out of business. It was empty for months and then finally somebody started doing work on it. They were planning on building a nightclub. There already had been a small lounge 3 doors down open and fail after trying to convert a space into a club, but for some reason Taste Ultra Lounge was supposed to be great. They opened, and failed. Shocker 
Now I read this in the paper today:
Where Taste Ultra Lounge once stood, now Black Card Ultralounge opens tonight. The party starts at 11 p.m., with DJ Fashen working the decks, spinning hip-hop and Top 40 dance. The pan-Asian-themed Taste hosted big Super Bowl parties this winter, but has been quiet/closed since the spring. Now the new club promises the kind of amenities and lifestyle accoutrements associated with those who have Centurion American Express card. But based on the benefits of the AmEx concierge service, and the requirements a person has to meet to get one of those cards, we sincerely doubt bottle service and a designated VIP entrance really lives up to the Black Card hype. It also makes us uncomfortable that promoters keep referring to the Scottsdale Road and Shea Boulevard location as “North Scottsdale,” as though that is, in fact, North Scottsdale, and as though that geography connotes something particularly covet-worthy. But see for yourself Saturday.
Details: 6910 E. Shea Blvd., Scottsdale, 480-991-2833, blackcardscottsdale.com, myspace.com/blackcardscottsdale.
Don’t they get it? That spot is awful, it is going to fail again like every other club that has tried to open on Scottsdale/Shea besides the Buzz. Why don’t people get it?
